Rap music is one of the biggest and notable trends in commercial production last year. Regardless of product categories, a wide range of Vietnamese brands and agencies did not miss out on this opportunity to surf on the trend, resulting in more than 20 music rap TVCs for the 2021 Tet campaign alone.

In this article, Advertising Vietnam is going to take a closer look at the profound impacts this music genre has left on the TVC production industry from the perspective of MAY Production – a leading player in Vietnamese production field.

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