Lien Dang

Me Group Partner

Lien Dang is born and raised in Saigon, Vietnam. She is graduated from the Foreign University Language of HCMC, and from the Auckland University of Technology, New Zealand in Advertising & Marketing Communications. Before joining Production, Lien accumulated 10 years of experienced in the Event & Advertising industries. She started her career in Vietnam back in 1995 with a local advertising agency, handling international accounts, before joining global agencies such as Dentsu Inc., Venus Communication (events, BTL), & Leo Burnett VN as Senior Account Manager in 2003.

She has been recruited in 2005 by a leading Production House in Vietnam as TVC Producer to handle mostly Japanese accounts before deciding to leave and open Echo with Yann W. in 2007. She has been running Echo VN & Singapore as a Managing Director & Executive Producer since then, and is today one the most experienced & respected TVC Producer in Vietnam & in the SEA region.

She has been the only Vietnamese Producer to be invited twice to be part of the Film Craft jury of the Spikes Asia Festival of Creativity (Singapore), and she is a lecturer in local advertising Universities.

Yann Williot

Me Group Partner

Yann is originally from France. His first time in Vietnam was in 2005, with a work related project with CNBC Asia focus on Vietnam’s WTO
accession. This encounter lead to his decision of settling his life and career in Saigon as a freelance producer for various production houses and corporate clients.

In 2007, Yann co-founded Echo in Saigon, with Ms. Lien D., as one of the most reliable production house in Vietnam, working with most of the biggest agencies & clients on high range budgets TVC and Digital campaigns.

Echo PTE was established in 2017 in Singapore to better serve regional’s clients growing demand & interest to shoot in Vietnam. Yann is also the co-founder of various businesses in different industries, including his involvement with WeeDigital, a deep tech company developing AI & Face Recognition payment solutions.

Yann has been educated in France, and has a University degree in Sports Marketing & Management and a Master in Hospitality Management. Prior to his Asian’s experience he has been working for various industries (events, hospitality, retails…).

David Anjoubault

Group CEO

David has over 20 years experience in agency.

He started his career in Paris in 1999 at Kantar, market research agency.

In 2008, he moved to Vietnam, still with Kantar, and led the Market Research agency as Managing Director. He then joined ME Group team in 2022.

David is an expert in Consumer & Market Insights across sectors as well as building relationships with key clients and partners.