In Vietnam, along with the development of the commercial industry, the demand for high-quality video with appealing visual has grown significantly. To adapt with it, tabletop production has become the solution for agency to showcase product, especially for the consumer goods sector (F&B, cosmetics, etc.). In this blog, we will show you why this is the go-to solution for your campaign.
What Exactly Is Tabletop Video Production?
Basically, tabletop video production is a specialized technique focused on filming product details, usually in a controlled studio environment or in a table, to highlight their most compelling features. Whether it’s a food and liquid item, or something more intricate like luxury goods and electronic device, the goal is to make it look visually stunning while telling the story the client wants to communicate to their target audiences.
Tabletop projects for beauty and fashion sector by Ginger Shots Saigon
What truly sets tabletop production apart is its ability to create an environment where the product can shine without distractions. Unlike traditional video shoots, where a product might be part of a broader scene, tabletop production isolates the product and directs all attention to it. This often involves close-up shots, precise lighting, careful camera angles to ensure the product takes center stage. Additionally, special effects and props are also used strategically to enhance the product’s presentation without overshadowing it.
Art and Precision of Tabletop Video Production
At the core of tabletop video production lies a crucial element: precision. One of the key techniques that elevates the quality of these productions is motion control technique, which involves using robotics to guide the camera with extraordinary accuracy. This allows the crew to create smooth and dynamic shots that capture the detail in every movement. Whether it’s the drip of coffee or the crunch of crisps, motion control ensures each frame is perfectly executed.
Food landscape scenes with motion control (IL VIAGGIATOR GOLOSO x DLV BBDO x Basement Milan x Ginger Shots Saigon) _ Check video here
Incorporating motion control (Bolt MRMC) has transformed tabletop production. It brings consistency and a level of precision that manual techniques can hardly capture. For example, from the project mentioned above, visual appeal is constantly changing based on trends, culture, and technology. As a production hub, we need to stay in tune with these shifts to capture not just how something looks, but also how it communicates taste and experience. This is where precision shooting allows us to showcase our clients’ products in the most compelling way possible.
However, is technical expertise really that important behind compelling artworks? While technique plays a crucial role in determining the quality of a work, it can’t stand alone without creativity. Creativity focus, in the production context, is about exploring innovative approaches to elevate the product through unusual angles, unexpected contrasts, or imaginative props to tell a story, which create impression with the target audiences.
Ginger Shots: The Innovative Tabletop Studio
Behind the appealing product footage, it cannot be denied that the creativity is required through the frequent innovation in the shooting approach. This is determined as the core value of Ginger Shots Studio, a member of ME Group in Vietnam, which consistently delivers exciting and unique results for both local and international campaigns, including brands like Maggi and Tiger.
Ginger Shots Showreel 2024 _ Project Portfolio Check
At Ginger Shots, innovation is at the core of every production, and the process of trial and experimentation is ongoing, during the free time. The team is committed to exploring new techniques and approaches, continuously refining their methods to capture the perfect shot. It’s all about testing, iterating, and discovering new angles, special effects and props to deliver creative, standout visuals for clients.
Achieving this level of precision and quality requires a significant investment of time. This might take days or even weeks of fine-tuning various elements such as timing, drop height, viscosity, camera angles, and motion dynamics. Additionally, prop testing is equally essential in this process. For instance, recreating the rich, creamy texture of yogurt posed a particular challenge. Through multiple iterations and careful adjustments, Ginger Shots recreated the visual effects to achieve the desired outcome.
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Written by: Thuy